Igniting Engagement: the Journey from Desire to Dealer
Visual mockup for client review
Test modal for coupon delivery
Visual mockup for client intranet
38%+ Mobile Traffic Increase
150% Bounce Rates Reduced
42%+ Coupon Redemption
18%+ Profits Increased
+38% Mobile traffic increase
-150% Bounce rate reduction
+42% Coupon redemptions
+18% Profit increase by Q4
The challenge
Their existing site was dated, cluttered, and difficult to use on mobile at a time when over 40% of their visitors were browsing on phones and tablets.
Beyond aesthetics, Regency wanted to improve its back-end systems to include regional sales and inventory features.
My roles
As a UX Research Advisor, I collaborated with Regency’s internal team to define user needs, we used Userpeek to test mobile-first experiences, and analyzed interview research.
My work included competitive analysis, iterative wireframing and advising on usability testing.
As the Visual Designer and Front-end Developer, I created many visuals for review, built prototypes for client and user testing and provided functional code to the development team.
Our team solved Regency’s key challenges by simplifying navigation, making product discovery intuitive, and ensuring the site worked seamlessly on devices. A modern design reflected Regency’s premium brand while offering customers features like regional discounts and product comparisons.
Opt-in promotions targeted audiences more effectively, and the new CRM tie-in and real-time inventory management improved sales, efficiency and profits.
Solutions
Results
Regency was very pleased with their new websites and data showed the positive results. Within the first 6 months there was a marked improvement in the session times of mobile users, and a massive reduction in bounce rates. Many new customers opted into promotions from their regional dealers.
By the end of the year, improved sales and just-in-time inventory monitoring increased profits significantly and dealers reported a positive effect on the customer experience.